CaliYork ConsultingStrategic communications for brands that mean something.
CaliYork Consulting
September 2026
The book explores how consumer data are currently collected from people’s everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world.
March 2, 2026
Conversational ads in AI chat platforms like ChatGPT mark a new frontier in digital advertising — one where the intimacy of the medium raises the stakes around privacy, trust, and brand perception in ways traditional channels never have.
April 25, 2024
Zero-party data is the most accurate data you’ll collect, as long as consumers are motivated to trust and respect you as well.
July 2023
A study of data privacy and ethics by Publishers Clearing House, Tiffany Johnson, New York University, Daniela Molta, Syracuse University and Evan Shapiro, based on data from 45,231 US Adults 25+.
May 11, 2023
Advertisers who value customer relationships will go beyond legislation to incorporate ethical business practices into the collection, storage, use and sharing of data.
July 13, 2021
Advertisers play a key role in why consumers struggle to make informed decisions about their data. Here are 3 ways to prepare for a more mindful digital future.
January 15, 2021
Social media platforms have been accused of fostering misinformation, eroding mental health, and even facilitating political violence. Despite these issues, user engagement continues to fuel their growth and profitability.
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